Google. Bing. Yahoo. Or, if you’re into your personal security, DuckDuckGo or StartPage. We all have our favourite. They’ve become a part of our online lives. Truth is, when you go to look for something online the chances are you’re going to open your favourite search website and type in what you’re looking for. In fact, over 93% of website visits begin with a search engine!*
Trouble is, there’s so much information out there, it’s easy to get lost in the woods. For example, if you do a Google search for the phrase “beach holidays” in July 2021, Google returns almost 3 billion results! If you’re in the travel industry, it could be quite overwhelming to consider how you might feature even in the top 10 pages of Google. This is where Search Engine Optimisation (SEO) comes in.